Top 5 VoIP Softphone Branding Tactics You Need Now

Fine, let’s go headlong in to the world of VoIP softphone branding, and make some noise! Your brand name is not what it used to be, a name, a feel, a touch—that’s your brand, a promise. Let's make it epic.

1. Brand Story: The Hero’s Journey: Slavic edition (without the dragon)

Who's Your Hero? It's your customer! Describe over the top how much they suffer PAINT A PICTURE of how bad it is for them and have VoIP be the solution.

The Villain? Old phones, low quality of calls, and communication offering its workers low returns. Your hero (your customer) is in need of a savior.

The Happy Ending? A world where calls are clear, collaborators are present and productive exceeds the roof.

2. Logo and Visual Identity: The Face of Your Brand

A Logo That Slays: Always keep the logo as simple as possible but make it more memorable and which should match your brand.

Colors That Pop: Select the right colors to have the right feelings associated with them. As in red is for passion, blue is for trust and green is for growth.

Fine, let’s go headlong in to the world of VoIP softphone branding, and make some noise! Your brand name is not what it used to be, a name, a feel, a touch—that’s your brand, a promise. Let's make it epic. 1. Brand Story: The Hero’s Journey: Slavic edition (without the dragon) Who's Your Hero? It's your customer! Describe over the top how much they suffer PAINT A PICTURE of how bad it is for them and have VoIP be the solution. The Villain? Old phones, low quality of calls, and communication offering its workers low returns. Your hero (your customer) is in need of a savior. The Happy Ending? A world where calls are clear, collaborators are present and productive exceeds the roof. 2. Logo and Visual Identity: The Face of Your Brand A Logo That Slays: Always keep the logo as simple as possible but make it more memorable and which should match your brand. Colors That Pop: Select the right colors to have the right feelings associated with them. As in red is for passion, blue is for trust and green is for growth. Typography That's Fire: A new font is sleek and modern and can bring your brand a touch of professionalism. 3. Social Media: Your Digital Stage Be Seen, Be Heard: To summarise, keep posting on professional sites such as Linked In, Twitter, face book among others. Share the Love: Announce new products, services, promotions, and a sneak peek into your team and what is going on in your industry. Engage, Engage, Engage: Again you must respond to comments and messages as soon as possible. Make a community out of your business. 4. Website: Your Digital Showroom First Impressions Matter: Ensure that your website is free from clutter, simple to use and has a professional looking design. Call to Action: Don't be shy! Implement bold CTAs that will direct users in specific manners they are expected to perform. Mobile-Friendly: Make sure your website has appealing design and layout for computers, laptops, tablets and mobiles. 5. Customer Love: The Secret Sauce Stellar Support: Final and most important is to Provide exceptional customer service. If it’s good enough for the Wizard of Oz, it should be good enough for you; that means being there for your customers, come what weather. Personalized Touch: It is also important when it comes to sending company news, announcements, promotions and newsletters to the customers, do it in a formal and personalized way, so the customers will feel special. Loyalty Programs: Offer your customers discounts that they have not seen in any other store. Remember, branding isn't just about looking good; it's about feeling good. So let's make your VoIP softphone brand the talk of the town! Tags: VoIP Softphone Branding, Business Communication, Custom Branded Apps, VoIP Solutions,

Typography That's Fire: A new font is sleek and modern and can bring your brand a touch of professionalism.

3. Social Media: Your Digital Stage

Be Seen, Be Heard: To summarise, keep posting on professional sites such as Linked In, Twitter, face book among others.

Share the Love: Announce new products, services, promotions, and a sneak peek into your team and what is going on in your industry.

Engage, Engage, Engage: Again you must respond to comments and messages as soon as possible. Make a community out of your business.

4. Website: Your Digital Showroom

First Impressions Matter: Ensure that your website is free from clutter, simple to use and has a professional looking design.

Call to Action: Don't be shy! Implement bold CTAs that will direct users in specific manners they are expected to perform.

Mobile-Friendly: Make sure your website has appealing design and layout for computers, laptops, tablets and mobiles.

5. Customer Love: The Secret Sauce

Stellar Support: Final and most important is to Provide exceptional customer service. If it’s good enough for the Wizard of Oz, it should be good enough for you; that means being there for your customers, come what weather.

Personalized Touch: It is also important when it comes to sending company news, announcements, promotions and newsletters to the customers, do it in a formal and personalized way, so the customers will feel special.

Loyalty Programs: Offer your customers discounts that they have not seen in any other store.

Remember, branding isn't just about looking good; it's about feeling good. So let's make your VoIP softphone brand the talk of the town!